“Tribe of Leaders” Podcast Features Jason Richmond

“Why Culture is Key to the Performance of Your Business.” That’s the subject of Jason Richmond’s latest podcast appearance. In a thirty-minute interview by host Emi Kirschner on “The Tribe of Leaders” podcast, https://www.thetribeofleaders.com/episode-70-jason-richmond-why-culture-is-key-to-the-performance-of-your-business/Jason shares the five pillars of creating a strong culture that increases performance and employee retention, especially during the days of COVID-19.


  • Learn how Jason Richmond became an expert in organizational culture. (…and what made him one)
  • What are the two things that leverage what really works in organizations? (…the secret sauce)
  • Learn why transparency is important although it opens up a door to vulnerability. (…in the positive sense) 
  • Why is it important to create a corporate culture?
  • The importance of DEFINE (the first step that breeds employee achievement) in getting input from the company ranks to improve on communication.
  • How has the new normal impacted organizational culture? (…of open floor plans, less privacy and a lot of background noises)
  • How can management take steps to become aware of how to communicate and connect with people?
  • Working from home could be a permanent workplace structure change. (… increase in the level remote workforce)
  • The impact of the new normal in the sales arena with regards to some products and services that are typically not viewed as a commodity.
  • After DIAGNOSE (the second step), how do you create a plan to improve on organizational culture?
  • Results out of improving organizational culture with employee performance.
  • Advice on how often companies evaluate their culture.
  • How does culture impact leadership? (…communicate up and down and be able to get input and feedback up and down the ranks)