People want purpose. They are not merely driven by business results—though business results are essential. Purpose is what inspires people to do more than put in their hours. Purpose creates a shared rallying cry for your employees. When crafting and fine-tuning your organization’s purpose statement, gain input from a diverse range of employees.
1. Document Your Purpose
Write down your current purpose so you can evaluate it.
2. Answer the Questions
Evaluate your organization's purpose statement with these 5 simple, yet powerful questions.
3. Refine Your Purpose
Use your answers to strengthen your organization's purpose statement.
What You Get
A simple, yet effective tool for assessing and improving your organization's purpose statement. Be honest with yourself and wordsmith your purpose statement to be a strong reflection of why your company exists.
